Robert Cunningham

Excellence in Career Services
CHEP Status: Active
CHEP Since: 06/28/2018

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This course offers strategies to provide employment and job search skills training that enables students to seek jobs in the field for which they are trained. You'll learn how to offer comprehensive career services regardless of whether your career services department is staffed full- or part-time. The course provides strategies for an institution to set up a Career Services Department, enhance and run it, and measure results. It describes how a successful career services department can ensure that your students have the skills and self-confidence to succeed in the workplace. You'll learn techniques to increase placement rates and reach out to the community to meet and maintain relationships with hiring decision-makers.
In this course, you will be given tools to help your students find the job that's right for them, present themselves impressively on paper, and interview with ease. This course is designed so you can successfully support your students in four phases of their job search: doing a targeted job search, writing a powerful resume and cover letter, presenting professionally, and developing effective interview skills.
Career marketing is digital, social, and mobile. Disruptive technology has altered how job seekers design and distribute career marketing collateral and how employers source and screen talent. Modern résumés now include trackable links, “search me” buttons, and QR codes. Social profiles, micro résumés, ASCII résumés, infographic résumés, video résumés, and other forms of marketing collateral allow job seekers more ways than ever to market themselves. The problem is that society and technology have moved faster than most career professionals’ ability to adapt. This course will help you adapt to the explosion of technology that has disrupted traditional career marketing collateral. *This course also contains several downloadable resources to be used in your career center.
Social media is critical tool for career services professionals to interact with and reach their constituent groups yet many career professionals aren't aware of how to develop a purposeful social media strategy. Without a social media strategy, career services departments risk losing relevance with their audience, and they also lose the opportunity of harnessing social media to achieve department goals. This course describes the phases of planning and implementing a social media strategy for your career services department. Each module is based on the fundamental steps of preparing a comprehensive and measurable plan to achieve the goals of the career services department.
Although job developing requires a mix of critical skills, many career advisors are forced to learn them through the “sink or swim” method. They’re often asked to immediately make a specific number of cold-calls daily. They learn that “job developing” is synonymous with cold-calling. It’s isn’t. This course covers how to properly prepare for job developing, how to prospect, prioritize employer contact, and communicate with employers to address objections, get job orders, manage them to completion, and continuously engage employers and candidates to develop long-term partnerships. Job developing should be more comprehensive than a simple list of employers to cold-call.
In today's world where jobs are posted online, matching algorithms screen digital résumés, and recruiters source candidates online, students must market themselves online. Writing a résumé and cover letter alone is no longer an adequate skill set for career seekers to successfully find and secure employment as well as manage, advance, and transition their career throughout life. Students must know how to digitally market themselves, and 21st century career advisors must know how to advise them. This course will help you advise students on developing digital career-marketing strategies for career success.
Military veterans represent a unique type of non-traditional student and must overcome distinctive challenges to reintegrate into the civilian workforce. With an influx of over one million veterans projected to enter higher education in the next several years, career services personnel must be prepared to provide the level of service these students need and deserve. This course helps career services practitioners understand the unique obstacles veterans face in the reintegration process, how to help them translate their military experience into civilian language and provides strategies & tools that can support veterans in becoming gainfully employed.
Students with disabilities represent a unique minority group within higher education. Despite being the largest minority group in the world, all too often their access to and inclusion in programs and services comes as an afterthought. Career services practitioners pride themselves in their ability to serve diverse populations, yet many remain untrained in working with disabled students. This course helps career services practitioners understand federal legislation basics as they relate to disabled students, the unique challenges they face, and characteristics of the population as well as practical resources and career services strategies to help overcome their unique barriers to employment.
Skillful writing helps you accomplish your business objectives and extends your influence as a manager. In this course, you will learn to create clearer, more effective written communications. The course includes specific guidelines for preparing memos, letters, emails, and other common business documents.
This course provides sound advice on preparing and delivering presentations that command attention, persuade, and inspire. It includes rehearsal techniques as well as tips for creating and using more effective visuals. The course also addresses the importance of understanding your objectives and your audience to create a presentation with impact.
In this course, you will learn how to strengthen your coaching skills by using a four-step process to facilitate the professional growth of the employees you coach.
Feedback is an essential component of the communication process. In this course, you will learn when and how to give effective positive or corrective feedback, how to offer feedback upward, and how to receive feedback.