Barbara Marchan

Excellence in Career Services
CHEP Status: Active
CHEP Awarded: 08/14/2025

Badge Evidence | Completed Courses (4 Hours Each)

This course offers strategies to provide employment and job search skills training that enables students to seek jobs in the field for which they are trained. You'll learn how to offer comprehensive career services regardless of whether your career services department is staffed full- or part-time. The course provides strategies for an institution to set up a Career Services Department, enhance and run it, and measure results. It describes how a successful career services department can ensure that your students have the skills and self-confidence to succeed in the workplace. You'll learn techniques to increase placement rates and reach out to the community to meet and maintain relationships with hiring decision-makers.
A well-designed career services program does more than help learners land jobs; it drives learner success, builds employer trust, and strengthens your institution’s reputation. In this course, you’ll learn how to create a career services program from inception with approaches that are practical, scalable, and deeply impactful. Whether you’re a team of one or leading a growing department, you’ll discover strategies to deliver personalized support, build strong community connections, and align your work with today’s hiring realities. Discover a clear framework for designing, improving, and leading a career services operation that works, without requiring a big budget or constant reinvention. By the end, you’ll be equipped to help your institution stand out as a trusted source of job-ready talent.
In this course, you will be given tools to help your students find the job that's right for them, present themselves impressively on paper, and interview with ease. This course is designed so you can successfully support your students in four phases of their job search: doing a targeted job search, writing a powerful resume and cover letter, presenting professionally, and developing effective interview skills.
Although job developing requires a mix of critical skills, many career advisors are forced to learn them through the "sink or swim" method. They're often asked to immediately make a specific number of cold-calls daily. They learn that "job developing" is synonymous with cold-calling. It isn't. This course covers how to properly prepare for job developing, how to prospect, prioritize employer contact, and communicate with employers to address objections, get job orders, manage them to completion, and continuously engage employers and candidates to develop long-term partnerships. Job developing should be more comprehensive than a simple list of employers to cold-call.
Working with justice-involved learners can feel like navigating a maze of legal constraints, stigma, and high-stakes hiring processes. This course equips you with innovative, real-world strategies to unlock fresh employment opportunities for these individuals, while elevating your own professional impact. Discover powerful tactics for instilling confidence, guiding disclosure conversations, and crafting “turnaround talks” that reframe negative narratives. You’ll gain an insider’s view into how employers assess risk, why fair chance hiring matters, and how to overcome common obstacles to employment. By the end, you’ll be fully prepared to coach learners to confidently navigate the employment landscape. Strengthen your toolkit and become a catalyst for meaningful opportunities – enroll today!
In the most competitive economy ever, crafting powerful job search documents, communicating strategically with employers, and presenting evidence of one’s qualifications won’t even necessarily get candidates jobs—it’ll barely get them interviews. This course covers advanced writing techniques, shows examples, and offers detailed strategy explanations to help career professionals enhance their ability to teach students how to craft modern job search documents and strategic employer communications. You'll be able to more effectively advise students on how to use impactful strategies that differentiate them from competitors through résumés, letters, portfolio evidence, and strategic post-interview correspondence. *This course also contains several downloadable resources to be used in your career center.
Effectively coaching students to achieve their goals in a way that builds autonomy, confidence, and accountability is fundamental to the role of a career services professional. Despite this fact, many career professionals have never engaged in professional development to build their coaching skills. This course helps career services professionals develop fundamental coaching skills so they can act as a catalyst and facilitator in assisting students to work towards their self-identified goals, with the belief that self-identified goals lead to increased student buy-in and motivation for attainment. Learn to put practical coaching techniques into action to maximize your results with students. *This course is relevant to a variety of career support professionals regardless of titles such as career counselors, advisors, coordinators, or "case managers" serving a variety of populations which may include students, out-of-school youth, or dislocated workers (youth or adults).
School hiring events are staples for many institutions, whether ground-based or virtual. They are a large undertaking. However, when done correctly, these events should yield many positive results for students, employers, and the school. This course examines each part of the process involved in a school hiring event: from the planning and ideation phase, to budgeting, staffing, logistics, marketing, student preparation, and a complete process for post-event surveying and follow-up. Beyond practical tips, ideas, and strategies, this course will provide a resource of documents that will help support a robust and dynamic school hiring event.
Establishing, developing, and maintaining employer relationships is a large aspect of a career-services practitioner’s responsibility. This involved process requires insight into your institution, your department, and your industry, as well as an understanding of key strategies that can assist in the building and nurturing of employer relationships. From acquiring industry knowledge to marketing your services and identifying opportunities for long-term employer engagement, this course can assist you in providing a roadmap intended to move you from a potential cold-call relationship to understanding an employer’s perspective on return on investment and gaining effective and long-lasting employer partnerships.
Professional networking is an essential career development skill that can lead to new job opportunities, higher salaries, and valuable relationships. Despite the numerous advantages of networking, many learners are unaware of its importance and not equipped with the knowledge and skills needed to effectively build and maintain professional relationships. Career professionals must be able to teach learners how to build the social capital they need to gain access to opportunities, information, and resources that drive career success. This course provides a structured, practical approach to helping learners develop the knowledge and skills needed to foster professional relationships that will assist in career advancement for years to come. *The course contains multiple done-for-you resources for download and use with learners.
Help students ace the interview with successful tactics to showcase their qualities and make them the best fit for the job. A career management specialist will be able to master the appropriate actions for students to take before, during, and after the interview. These tactics can then be implemented in a career management class or during the preparations for prospective job interviews. The goal of this course is to help develop a better understanding of the topic and produce tangible resources to help implement plans, strategies, and ideas at your school. In addition to lecture videos, resource links, and assessments, you will be able to utilize Journal and Learning Activities, which will continue to be useful after successful completion of the course.
This unique interview preparation course provides a comprehensive program that helps job seekers turn interviews into offers with a structured and repeatable process. Unlike broadly prescribed interview tips, this course emphasizes actionable, step-by-step training that empowers job seekers to improve their self-awareness, align their strengths with specific employer needs, and persuasively articulate their value. Career professionals will gain frameworks, communication models, and practical resources to implement a full-fledged interview preparation program that enables job seekers to confidently tailor their responses, back them with evidence, and leave a lasting impression in nearly any interview setting. Don't settle for generic advice-equip job seekers with a competitive edge for interview success.
Career professionals play a crucial role in empowering job seekers to set goals, overcome challenges, and access vital career development resources. Unfortunately, most career professionals lack adequate training in the art of helping, which can hinder their ability to effectively guide and support others. This course bridges the training gap, equipping career professionals with essential tools and techniques to become effective helpers in guiding learners to success. Whether you are coaching individuals through career transitions or offering ongoing support, this course enhances your ability to create positive and transformative experiences for those you assist. Gain invaluable insights into effective helping techniques, communication strategies, and discernment of individual needs for providing tailored support. Elevate your skills today and empower others on their journey to achievement.