Brynnan Bertrand

Excellence in Admissions
CHEP Status: Active
CHEP Awarded: 06/04/2026

Badge Evidence | Completed Courses (4 Hours Each)

The admissions profession is evolving, and today’s admissions professionals must be prepared to do far more than process applications. This course invites learners to explore what it truly means to succeed in admissions in a complex, student-centered environment. Participants will examine the foundations of the profession, essential competencies for success, student decision-making, professional readiness, and ethical responsibility. Through practical examples and reflective application, learners will gain insight into how admissions professionals build trust, reduce friction, and support informed enrollment decisions. Designed for those entering the field or seasoned professionals seeking a refresher, this course challenges learners to think critically, adapt confidently, and develop the professional judgment needed to thrive in a dynamic and impactful role.
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While most courses and instruction focus on specifics of the admissions presentation, few present a sequential step-by-step approach. This course takes a linear look at all the elements that form the essential building blocks of an effective presentation. We begin with the greeting/introduction and progress through building rapport, gathering information, giving information, covering cost, explaining the basics of financial assistance or financing, encouraging the prospect to apply or take the next step, covering the additional enrollment requirements, and setting the stage for follow-up; all will be thoroughly addressed. Upon completion of the course, the admissions professional will understand how important it is to have a framework for delivering compliant, concise, and compelling presentations.
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This course equips admissions professionals with the skills needed to confidently navigate today’s complex enrollment conversations. Learners will explore how product knowledge extends beyond academic programs to include institutional structure, student support, delivery models, and competitive context. Through practical examples and applied strategies, participants will learn how to translate institutional offerings into student value, address hesitation and competing narratives, align presentations with individual goals, and use techniques to master product knowledge for ongoing success. This course is designed for professionals entering or advancing in the field. It will strengthen credibility, confidence, and judgment and will prepare admissions professionals to support informed decision-making and deliver effective, trust-based enrollment conversations.
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Effective communication is central to success in admissions, yet it requires far more than strong interpersonal skills. This course invites admissions professionals to examine communication as a system that shapes understanding, trust, and student decision-making. Participants will explore how messages are processed, where communication breakdowns occur, and how delivery must adapt across modalities and high-volume environments.
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The initial admissions conversation has the most potential for crossing the line into being noncompliant. This course will examine the seven areas most frequently cited for noncompliance and then go on to offer practical tips and talk tracks for having compliant conversations. These seven topics include conversations surrounding graduate employment opportunities and salary expectations, along with five other potentially problematic areas: financial aid, tuition, accreditation, transfer of credit, and licensure. Upon completion, the admissions professional will understand essential components of compliant conversations and have the foundational knowledge to stay within state, federal, and accrediting agency requirements.
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Listening is foundational to effective admissions practice, yet it is often assumed rather than intentionally developed. This course invites admissions professionals to examine listening as an active, disciplined skill that shapes understanding, trust, and meaningful engagement in every interaction. Participants will learn to move beyond surface-level conversations by understanding what listening truly is, recognizing common barriers, and interpreting meaning, emotion, and motivation in student communication. The course also focuses on sustaining high-quality listening in fast-paced environments, including strategies to maintain presence, reset between conversations, and balance efficiency with depth. Designed for real-world application, this course helps admissions professionals strengthen engagement, improve alignment with student needs, and support more effective decision-making throughout the enrollment process.
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Strategic Questioning Skills for Admissions Engagement equips admissions professionals with the tools to guide more focused, meaningful, and effective conversations. This course moves beyond basic questioning techniques to develop intentional, structured, and adaptive approaches that uncover student goals, clarify needs, and support informed decision-making. It also provides practical questioning strategies and examples tailored to common admissions interactions, while emphasizing how listening and questioning work together to shape the pace, depth, and effectiveness of each conversation. Participants will learn how to structure conversations, ask high-impact questions, and adjust their approach based on student responses and communication channels. Emphasis is placed on real-world application, including managing conversations under pressure, avoiding common pitfalls, and developing consistency over time. By the end of the course, learners will use questioning with greater precision, improving both the quality of interactions and overall enrollment outcomes.
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Effective communication skills are essential in every aspect of life - especially in our work with students. This course provides a foundational understanding of all forms of communication and offers new techniques to improve admissions performance. In addition, a communication hierarchy provides participants with an advanced understanding of rapport building and connecting with today's students.
Whether your admissions personnel work exclusively by telephone or use the phone for setting a face-to-face appointment, they need a tool kit of powerful telephone techniques to be successful in working with students. This course provides best practices for both inbound and outbound calls. Admissions professionals learn how to project professionalism and a positive attitude in their telephone personality and identify methods for conducting effective and appropriate calls.
Success in helping students begins with "connecting" in a meaningful way. These connections are formed through our ability to understand generational experiences and preferences in communication. Additionally, a better understanding of ourselves helps us connect with students. This course explores how to work better together by using common collaborative principles and improving teamwork.
Ethical behavior in recruitment is essential to student and institutional success and is a crucial component of a compliant institution. This course provides a framework to evaluate your current admissions interview process and offers new tools that allow for meaningful connections with today's students. An ethical enrollment process will help your students make their own best decisions and will increase the effectiveness of your admissions personnel.
The most successful admissions professionals are those who maintain a positive attitude and energy, but maintaining that positivity each and every day can be tough. This course focuses on the importance of understanding and building your personal attitude and energy to maximize your effectiveness. You will have the opportunity to assess your attitude and energy and manage these elements to maximize your performance. In this course, we will examine the fundamentals of attitude and energy and understand why they are so important to your success. In addition, we will utilize assessments to look at your current attitude and energy levels. Finally, we will review tips and best practices to enhance your energy and attitude output. Once you have completed the course and activities, you will be prepared and ready to best serve your students and school by maximizing your personal attitude and energy.