Badge Evidence | Completed Courses (4 Hours Each)
AD105Communication Essentials
Effective communication skills are essential in every aspect of life - especially in our work with students. This course provides a foundational understanding of all forms of communication and offers new techniques to improve admissions performance. In addition, a communication hierarchy provides participants with an advanced understanding of rapport building and connecting with today's students.
AD106RPowerful Telephone Techniques
Whether your admissions personnel work exclusively by telephone or use the phone for setting a face-to-face appointment, they need a tool kit of powerful telephone techniques to be successful in working with students. This course provides best practices for both inbound and outbound calls. Admissions professionals learn how to project professionalism and a positive attitude in their telephone personality and identify methods for conducting effective and appropriate calls.
AD107RConnecting with Today's Students and Each Other
Success in helping students begins with “connecting” in a meaningful way. These connections are formed through our ability to understand generational experiences and preferences in communication. Additionally, a better understanding of ourselves helps us connect with students. This course explores how to work better together by using common collaborative principles and improving teamwork.
AD108Best Practices in an Ethical Enrollment Process
Ethical behavior in recruitment is essential to student and institutional success, and is a crucial component of a compliant institution. This course provides a framework to evaluate your current admissions interview process and offers new tools that allow for meaningful connections with today's students. An ethical enrollment process will help your students make their own best decisions and will increase the effectiveness of your admissions personnel.
AD112Best Practices in Presenting the Value of Your Institution
Let’s face it, today's students have a plethora of information at their fingertips; but can they truly understand in a meaningful way all that your school has to offer? This course takes product knowledge and presentation skills to a higher level with enhanced tools and techniques to improve your "sales" skills. Additionally, advanced methods for presenting the attributes and benefits of your institution will be explored, along with successfully addressing challenges and resources.
In this course, we will examine the fundamentals of value, benefits, and worth. In addition, we will utilize techniques and tools to prepare and present the value of your institution. Finally, we will review tips and best practices to maximize your value presentation. Once you have completed the course and activities, you will be prepared and ready to best serve your students and school with your value presentations.
In this course, we will examine the fundamentals of value, benefits, and worth. In addition, we will utilize techniques and tools to prepare and present the value of your institution. Finally, we will review tips and best practices to maximize your value presentation. Once you have completed the course and activities, you will be prepared and ready to best serve your students and school with your value presentations.
AD113Managing Your Attitude and Energy to Maximize Your Effectiveness
The most successful admissions professionals are those who maintain a positive attitude and energy, but maintaining that positivity each and every day can be tough. This course focuses on the importance of understanding and building your personal attitude and energy to maximize your effectiveness. You will have the opportunity to assess your attitude and energy and manage these elements to maximize your performance. In this course, we will examine the fundamentals of attitude and energy and understand why they are so important to your success. In addition, we will utilize assessments to look at your current attitude and energy levels. Finally, we will review tips and best practices to enhance your energy and attitude output. Once you have completed the course and activities, you will be prepared and ready to best serve your students and school by maximizing your personal attitude and energy.
AD114Adapting Your Communication for Successful Connections
Today’s admissions professionals need expanded methods to adapt to where the prospective student is in the decision-making process. Whether you work with students online, face-to-face, or a little of both, adding variety will help you successfully connect with your students. In this course, you will discover ways to improve your connections with prospective students, best practices for inbound and outbound communication, how to address challenges in the moment, and methods for effective follow-up that improve your effectiveness as an admissions professional.
AD115Effective Questioning and Listening
Questioning and listening are essential elements of communication—especially when working with students. This course provides an in-depth understanding of the purpose of skillful listening, and how this is necessary to be the most effective in your position. In addition, this course provides an in-depth understanding of the purpose and types of meaningful questions. You’ll be introduced to the fundamentals of both questioning and listening, as well as new tools and techniques to help you refine your questioning and listening skills.
AD200Relationship Building in the Admissions Process
The purpose of this course is to improve the relationship and dynamics between the admissions representative and prospective students to ensure an educational goal is soundly met. The relationship cycle, the importance of relationships, and the process of finalizing the enrollment are discussed.
The goal of this course is to help develop a better understanding of the topic and produce tangible resources to help implement plans, strategies, and ideas at your school. In addition to lecture videos, links to possible resources, and assessments, you will be able to utilize the Journal and Learning Activities.
CS102Empowering Students to Find and Secure the Right Job
In this course, you will be given tools to help your students find the job that's right for them, present themselves impressively on paper, and interview with ease. This course is designed so you can successfully support your students in four phases of their job search: doing a targeted job search, writing a powerful resume and cover letter, presenting professionally, and developing effective interview skills.
CS113Becoming an Effective Career Coach
Effectively coaching students to achieve their goals in a way that builds autonomy, confidence, and accountability is fundamental to the role of a career services professional. Despite this fact, many career professionals have never engaged in professional development to build their coaching skills. This course helps career services professionals develop fundamental coaching skills so they can act as a catalyst and facilitator in assisting students to work towards their self-identified goals, with the belief that self-identified goals lead to increased student buy-in and motivation for attainment. Learn to put practical coaching techniques into action to maximize your results with students.
*This course is relevant to a variety of career support professionals regardless of titles such as career counselors, advisors, coordinators, or "case managers" serving a variety of populations which may include students, out-of-school youth, or dislocated workers (youth or adults).
CS117Teaching Professional Networking Skills for Career Success
Professional networking is an essential career development skill that can lead to new job opportunities, higher salaries, and valuable relationships. Despite the numerous advantages of networking, many learners are unaware of its importance and not equipped with the knowledge and skills needed to effectively build and maintain professional relationships. Career professionals must be able to teach learners how to build the social capital they need to gain access to opportunities, information, and resources that drive career success.
This course provides a structured, practical approach to helping learners develop the knowledge and skills needed to foster professional relationships that will assist in career advancement for years to come.
*The course contains multiple done-for-you resources for download and use with learners.
LS101Do You Manage Or Lead?
This course explores the critical differences between management and leadership. Participants will be introduced to definitions and myths about each area as well as how management and leadership must coexist for an organization to operate effectively. Participants will explore their own management/leadership tendencies.
ML116Writing Skills
Skillful writing helps you accomplish your business objectives and extends your influence as a manager. In this course, you will learn to create clearer, more effective written communications. The course includes specific guidelines for preparing memos, letters, emails, and other common business documents.
ML117Presentation Skills
This course provides sound advice on preparing and delivering presentations that command attention, persuade, and inspire. It includes rehearsal techniques as well as tips for creating and using more effective visuals. The course also addresses the importance of understanding your objectives and your audience to create a presentation with impact.
MT101Creating Publicity for Your Educational Institution
If you are an owner or executive of an educational institution, you want to get the most value out of your marketing dollars. For this reason, publicity should be a part of your daily marketing strategy. In this course, you will learn over 100 strategies to build a great image for your institution, reach the people most likely to enroll, and open new markets. We'll show you how easy and inexpensive it is to get your institution's information placed in local newspapers, in the homes of your best leads, and on the desks of your future employers. This course is a must if you want to reduce your high-priced advertising costs and increase enrollments.
MT102Developing an Effective Advertising Plan
Drifting aimlessly through the year can be a sure fire way to miss your start budget. If you are facing an aggressive start goal and want to figure out how to achieve it, this is the course for you. Developing an effective advertising plan is key to attaining your start numbers. This course will demonstrate how to choose suitable sources for generating leads and enrollments. You will also learn the important aspects to consider when selecting an advertising partner.
In this course, we will show you how to develop a marketing plan from the ground up and tailor it to your specific institution. Once you have created the plan, you will become skilled at holding people accountable for its objectives and riding the waves of good and bad that come throughout the year.
MT105How to Gain Media Awareness for Your Institution
The key to successful public relations is like writing a good book. There must be a hook at the beginning, a captivating middle, and a satisfying end. You can create successful PR initiatives with specific objectives and end results in mind with a little bit of planning and forethought. This course will show you how to create effective PR campaigns with measurable results.