Dianne Erickson

Excellence in Admissions
CHEP Status: Active
CHEP Awarded: 09/28/2026

Badge Evidence | Completed Courses (4 Hours Each)

Effective communication is central to success in admissions, yet it requires far more than strong interpersonal skills. This course invites admissions professionals to examine communication as a system that shapes understanding, trust, and student decision-making. Participants will explore how messages are processed, where communication breakdowns occur, and how delivery must adapt across modalities and high-volume environments.
Endorsed by:
Strategic Questioning Skills for Admissions Engagement equips admissions professionals with the tools to guide more focused, meaningful, and effective conversations. This course moves beyond basic questioning techniques to develop intentional, structured, and adaptive approaches that uncover student goals, clarify needs, and support informed decision-making. It also provides practical questioning strategies and examples tailored to common admissions interactions, while emphasizing how listening and questioning work together to shape the pace, depth, and effectiveness of each conversation. Participants will learn how to structure conversations, ask high-impact questions, and adjust their approach based on student responses and communication channels. Emphasis is placed on real-world application, including managing conversations under pressure, avoiding common pitfalls, and developing consistency over time. By the end of the course, learners will use questioning with greater precision, improving both the quality of interactions and overall enrollment outcomes.
Endorsed by:
Whether your admissions personnel work exclusively by telephone or use the phone for setting a face-to-face appointment, they need a tool kit of powerful telephone techniques to be successful in working with students. This course provides best practices for both inbound and outbound calls. Admissions professionals learn how to project professionalism and a positive attitude in their telephone personality and identify methods for conducting effective and appropriate calls.
Success in helping students begins with "connecting" in a meaningful way. These "connections" are formed through our ability to understand generational experiences and preferences in communication. Additionally, a better understanding of ourselves helps us connect with students. This course explores how to work better together through common collaborative principles and improving teamwork.
Let's face it, today's students have a plethora of information at their fingertips; but can they truly understand in a meaningful way all that your school has to offer? This course takes product knowledge and presentation skills to a higher level with enhanced tools and techniques to improve your "sales" skills. Additionally, advanced methods for presenting the attributes and benefits of your institution will be explored, along with successfully addressing challenges and resources.
In this course, we will examine the fundamentals of value, benefits, and worth. In addition, we will utilize techniques and tools to prepare and present the value of your institution. Finally, we will review tips and best practices to maximize your value presentation. Once you have completed the course and activities, you will be prepared and ready to best serve your students and school with your value presentations.
The most successful admissions professionals are those who maintain a positive attitude and energy, but maintaining that positivity each and every day can be tough. This course focuses on the importance of understanding and building your personal attitude and energy to maximize your effectiveness. You will have the opportunity to assess your attitude and energy and manage these elements to maximize your performance. In this course, we will examine the fundamentals of attitude and energy and understand why they are so important to your success. In addition, we will utilize assessments to look at your current attitude and energy levels. Finally, we will review tips and best practices to enhance your energy and attitude output. Once you have completed the course and activities, you will be prepared and ready to best serve your students and school by maximizing your personal attitude and energy.
Today's admissions professionals need expanded methods to adapt to where the prospective student is in the decision-making process. Whether you work with students online, face-to-face, or a little of both, adding variety will help you successfully connect with your students. In this course, you will discover ways to improve your connections with prospective students, best practices for inbound and outbound communication, how to address challenges in the moment, and methods for effective follow-up that improve your effectiveness as an admissions professional.
Questioning and listening are essential elements of communication - especially when working with students. This course provides an in-depth understanding of the purpose of skillful listening, and how this is necessary to be the most effective in your position. In addition, this course provides an in-depth understanding of the purpose and types of meaningful questions. You'll be introduced to the fundamentals of both questioning and listening, as well as new tools and techniques to help you refine your questioning and listening skills.
The purpose of this course is to improve the relationship and dynamics between the admissions representative and prospective students to ensure an educational goal is soundly met. The relationship cycle, the importance of relationships, and the process of finalizing the enrollment are discussed. The goal of this course is to help develop a better understanding of the topic and produce tangible resources to help implement plans, strategies, and ideas at your school. In addition to lecture videos, links to possible resources, and assessments, you will be able to utilize the Journal and Learning Activities.
This course is designed for Florida Admissions Directors, Representatives, and Agents who interact with prospective students at both Title IV and Non-Title IV institutions. The course includes Florida's specific regulatory requirements that admissions, staff and faculty must understand including what can and cannot be said to applicants and students. Additionally, the course covers the consequences, disciplinary actions, and penalties when rules and regulations are not followed.
This is the 2nd level compliance training course approved by CIE for admissions personnel who have completed CM201 but still need to meet their annual training requirement set forth by CIE. By using this course, institutions do not have to create their own training program for approval. In addition, this course provides 4 hours of continuing education approved by the Commission.
If you are an owner or executive of an educational institution, you want to get the most value out of your marketing dollars. For this reason, publicity should be a part of your daily marketing strategy. In this course, you will learn over 100 strategies to build a great image for your institution, reach the people most likely to enroll, and open new markets. We'll show you how easy and inexpensive it is to get your institution's information placed in local newspapers, in the homes of your best leads, and on the desks of your future employers. This course is a must if you want to reduce your high-priced advertising costs and increase enrollments.
The key to successful public relations is like writing a good book. There must be a hook at the beginning, a captivating middle, and a satisfying end. You can create successful PR initiatives with specific objectives and end results in mind with a little bit of planning and forethought. This course will show you how to create effective PR campaigns with measurable results.