Lisa VanOstrand

Excellence in Career Services
CHEP Status: Active
CHEP Awarded: 08/12/2026

Badge Evidence | Completed Courses (4 Hours Each)

Social media is critical tool for career services professionals to interact with and reach their constituent groups yet many career professionals aren't aware of how to develop a purposeful social media strategy. Without a social media strategy, career services departments risk losing relevance with their audience, and they also lose the opportunity of harnessing social media to achieve department goals. This course describes the phases of planning and implementing a social media strategy for your career services department. Each module is based on the fundamental steps of preparing a comprehensive and measurable plan to achieve the goals of the career services department.
Educational institutions have opportunities to create unique alumni associations which will look and feel more like alumni communities. This course will show you how you can create active alumni communities to increase enrollment, retention and placement for your entire institution. You will learn how to provide your alumni with valuable services and how to seek their help to enhance your educational programs and career services, as well as marketing and admissions. From getting started to setting up an alumni data base management system and determining the institution's return on investment, this course provides you with operational strategies for establishing an effective alumni association.
In today's world where jobs are posted online, matching algorithms screen digital résumés, and recruiters source candidates online, students must market themselves online. Writing a résumé and cover letter alone is no longer an adequate skill set for career seekers to successfully find and secure employment as well as manage, advance, and transition their career throughout life. Students must know how to digitally market themselves, and 21st century career advisors must know how to advise them. This course will help you advise students on developing digital career-marketing strategies for career success.
There are millions of lesbian, gay, bisexual, transgender, and queer (LGBTQ) job seekers struggling to find careers and even hold down a job, due in part to their sexual orientation and gender identity. What amplifies this issue is the fact that many college career advisors who are supposed to help struggling jobseekers are not trained to address the unique struggles their LGBTQ students face in their career development. This course equips career advisors with the perspective, knowledge, and practical skills necessary to provide quality career services for their LGBTQ students, who greatly need their assistance.
Personal branding is about communicating and presenting one’s unique promise of value. It’s an essential skill that must be learned, not only to facilitate seeking employment opportunities, but to help one navigate professional transitions throughout their working life. But for most job seekers, developing and communicating their brand is extremely challenging. Educators and workforce professionals must be empowered to guide their learners through a process that makes personal branding easier to understand and implement. This course describes a structured, practical approach to helping learners communicate who they are, what they can do, and how they can add value in the workplace, through offline and online methods. *The course contains multiple done-for-you resources for download and use with learners.
In today's digital labor market, a strong online presence is a necessity. As the world's largest online professional network, LinkedIn is a critical platform for anyone serious about building their professional online presence and advancing their career. However, many learners may not know how to make the most of this powerful tool, and as a career professional, it's your job to help them succeed. This course will equip you with the knowledge and skills you need to teach your learners how to create a standout LinkedIn profile, expand their professional network, and tap into valuable resources that can help them stay ahead in their field. *The course contains multiple done-for-you tools and resources for download and use with learners.
In today's dynamic career guidance landscape, it's no longer enough to simply place learners in jobs. Modern career support professionals are tasked with empowering clients to excel in their chosen paths. This course, rooted in positive psychology and strengths-based coaching, prepares you to guide learners in discovering and harnessing their unique strengths. It goes beyond recognizing what they excel at. It's about helping them unlock their full potential. In this course, we'll delve into the nuances of strengths-based coaching, offering practical strategies, tools, and insights to create a lasting impact. By course completion, you will be transformed from a job placer into a trusted guide, empowering learners not only to excel and achieve their goals but to thrive in their careers.
In today's dynamic career support landscape, generative artificial intelligence (AI) has rapidly gained prominence and is poised to become even more prevalent. For career support professionals, embracing this technological shift is not merely advantageous; it's essential. Generative AI offers the capacity to create personalized assessments, optimize resumes, and provide immediate responses, making it a powerful tool in empowering learners on their career journeys. Proficiency in generative AI is no longer a choice; it's a fundamental skill that defines the modern career support professional. By mastering generative AI, you not only invest in your own professional growth but also elevate the support you provide to learners. This course will elevate your career support skills, ensuring you excel in the AI-driven era.
Many learners carry invisible burdens—histories of poverty, instability, justice involvement, or loss—that traditional coaching approaches can inadvertently worsen. When you understand trauma’s impact on decision-making, trust, and motivation, you transform from a well-meaning career support professional into an effective coach. This course bridges neuroscience and practice, revealing how trauma shapes the career journey and how your responses either support or undermine learner success. You’ll gain research-backed strategies for building a sense of safety, recognizing trauma responses, and adapting your coaching without requiring learners to disclose their histories. By the end, you’ll be able to confidently create an environment where every learner, regardless of their past, can access your support and move toward meaningful employment.
What separates a learner who persists through obstacles from one who disappears after the first setback? The answer is rarely skill or effort—it’s hope. This course introduces C. R. Snyder's Hope Theory as a practical coaching framework, equipping you to build three cognitive skills in every learner: the clarity of a meaningful goal, the resilience of multiple pathways, and the drive to act. You will learn to read hope signals in real time, run coaching conversations that activate all three components, and apply the framework across your caseload. This is the first course in the Hope-Centered Coaching series. The companion course expands your toolkit with the CS138 Hope-Centered Model of Career Development and Hope-Action Theory.
The instructor is the real key to student retention at any educational institution. Instructors must keep focused on student motivation and retention each and every day of class. Developing strategies for retaining students throughout the entire training sequence is both complex and rewarding. All instructors should have the goal of seeing all of their students successfully complete their class. This course helps you reach that goal by helping you to understand your students and use proven motivation and retention techniques to keep them enrolled and engaged in the learning process.
The purpose of this course is to provide instructors with a very basic introduction to the concepts of soft skills and emotional intelligence (EQ). It is designed especially for new instructors in career schools who have little or no training in educational techniques and who are unfamiliar with the basics of emotional intelligence. The course provides a comparison of hard and soft skills, including people skills and workplace behaviors. Ten important soft skills are discussed in detail and the relationship between EQ and soft skills is explained. The course concludes with tips and suggestions to help instructors enhance their soft skills and EQ.
This survey course provides an introductory discussion about how good soft skills help instructors to be successful. A distinction is made between hard skills, soft skills, people skills, and workplace behaviors. Selected soft skills are listed for various categories of businesses and industries, including the teaching profession. Two studies are referenced that highlight skills that are frequently cited in the literature. One study was published in 1997, while the other was conducted specifically for this course in 2024. Selected tips are offered for improving one's soft skills. Numerous hyperlinks are included that direct the reader to a variety of online enrichment materials, including a few online instruments that help individuals learn more about their own soft skills.
Cultural diversity includes a wide scope of differences. While we plan instruction to meet outcomes that are usually supporting a set of pre-determined standards, instructors are faced with a high level of diversity in every class group. It is important for instructors to be aware of diversity and strive to include every student, regardless of difference, in their learning community. This requires intentional planning and accessible instructional design that includes all students and empowers every student to succeed.
This course will provide an overview of ChatGPT and how it might impact education. With an artificial intelligence (AI) language processing tool, there could be endless possibilities. However, like any other technology, its use in education is to be considered carefully, because learning will be affected. The course begins with an overview of the history of chatbots and artificial intelligence and goes on to discuss how to use ChatGPT, how teachers and students may use it, and the advantages and disadvantages of its use.
Your students deserve lessons that reflect both industry relevance and innovative teaching. But curriculum development takes time you don’t have. This course shows you how to integrate AI into your planning and design workflow without sacrificing quality or professional standards. Building on your framework foundation and ethical toolkit, you’ll apply Tell and Team approaches to transform how you create lessons, activities, and assessments. You’ll learn to direct AI for efficient content creation, collaborate with AI for complex design challenges, and apply your ethics skills throughout the process. By the end, you’ll have an AI-integrated planning system that will help you save time creating the hands-on, industry-connected learning your students need. You’ll design better curriculum faster, with your expertise guiding every decision. IMPORTANT: This course assumes foundational knowledge of AI concepts, the Tell-Team-Trust framework for interaction, the three pillars of AI literacy, and ethical AI practices. It is strongly recommended that you complete ED160: AI Literacy Foundations for CTE Educators and ED161: AI Ethics, Bias, and Responsible Use before enrolling in this course.
This course highlights the various ways in which learning can be more applied and integrated through the use of online instructional tools and environments. This is the case for all programs, including "hands-on" programs. The process of learning integration necessarily includes other steps in the process and these are explored in this course. These include expanding content, encouraging applied questioning, and analyzing implications. Throughout, the importance of online tools and environments are explored in relation to supporting more integrative and applied learning.
This class will review communication, collaboration, and time management soft skills that can be instilled to help a student excel not only in the classroom, but also on the job. A variety of ideas and methods to implement the growth of those soft skills will also be shared in the course. Learning content is only part of the goal to empower students and graduates to be attractive to potential employers. The human side of the business world - the people - is what makes a company great, so it is imperative to foster the learning of both content and soft skills as students travel on their educational path to a job and career.
This course will inform you about the purpose of rubrics and will provide you with the techniques to develop rubrics as an assessment tool for student performance, processes and products. This course will explore types of rubrics, the role rubrics play in assessment, as well as the use of rubrics in evaluating elements of your online course to ensure your course is truly student-centered.
Active and passive learning are critical concepts to ponder for online learning. Each one has positive benefits when explored and applied in the context of learning and the designing of instruction. There is, however, a difference between passive and inactive. One is an intentional part of learning while the other is the absence of something. We will explore these and other concepts in this course. In addition, strategies will be shared that will enable educators to make their online instruction more engaging and beneficial for learners.
This course provides a blueprint for running an effective financial aid office in an educational institution. You will learn to optimize the performance of your financial aid office with a minimum of waste, expense, and unnecessary effort. The course covers the cornerstones of an efficient financial aid office: timeliness, accuracy and customer service. You will also be advised of pitfalls to avoid in the realm of Title IV compliance. You will learn the key points to building an effective business office processing procedure. Reports and notifications required by the Department of Education are also explained. In addition, you will be given pointers on preparation for the annual Student Financial Aid (SFA) compliance audit and alerted to the most common triggers for Department of Education Program Reviews.
This course offers proven-successful techniques that ultimately prevent student loan delinquencies and defaults. Because there is not one miracle that reduces the chance of student loan defaults, this compilation of ideas and practices collectively greatly reduces those risks by giving ownership of the loan responsibilities to the students who benefit from them. By integrating effective borrower education and interaction from the day your students walk through your front door, your students will embrace the state of mind needed to give them lifetime accountability for their Federal Student Loans obligations.
This course is designed for the financial aid representative who is familiar with the financial aid process, and the campus manager seeking to learn more. The course provides a detailed review of the FAFSA to ISIR/SAR application process, concentrating especially on the technical aspects of the process beyond timeliness and accuracy. The importance of documenting verification and clearing comment codes will be explored, in addition to your role in using professional judgment.
With a seemingly endless stream of new laws and regulations, institutions have become burdened with ensuring they are compliant, while continuing to give great customer service to their students and families and all while achieving larger institutional goals. The role of the Financial Aid Office in compliance cannot be underestimated, but the Director of Financial Aid cannot ensure compliance in a vacuum. This course is designed to examine the fundamentals of law and regulation, and of the enforcement process. More importantly, this course provides tools for School Directors, Chief Financial Officers, Enrollment Managers, and Financial Aid staff to develop and build compliant practices that don't interfere with effective operations, customer service or institutional goals.
This course will help participants to interpret the many rules and regulations that are required by educational institutions offering Title IV funding. It will aid in preparing management and faculty in recognizing that compliance is the responsibility of the entire institution and is not just the job of the Financial Aid Office. Course content will also aid the individual in building a "culture of compliance" which will encourage teamwork and secure the cooperation of others on campus.
This course provides a synopsis of the essential tasks of leadership setting direction, aligning people, and motivating others. You will learn how to recognize the skills and characteristics of effective leaders, create an inspiring vision, and energize people to support and work toward your goals.
To do their job - accomplishing work through others - managers must develop and use persuasion skills rather than simply issue orders. Formal authority no longer gets managers as far as it used to. This course will help you master the art and science behind successful persuasion so you can begin changing others' attitudes, beliefs, or behavior to create win-win solutions.
This course will show you how to discuss and resolve difficult interactions in the workplace - whether with employees, peers, bosses, or even suppliers and customers.
In this course, you will learn how to manage diversity to extract maximum value from your employees' differences - including how to recruit diverse talent, resolve diversity-related conflicts, and communicate with employees and customers from other cultures.
Change is constant and is often met with resistance. This course will show you how to manage change constructively and navigate the ups and downs that inevitably accompany a change effort.
In this course, you will learn a practical, hands-on method for looking at crises. The course will show you how to develop a crises audit to avoid and prepare for crises, how to manage an actual crisis, and how to learn from past events.
This course covers marketing fundamentals that will help non-marketing managers throughout the organization better understand the importance of marketing and how it relates to them.
This course will take you step by step through the process of preparing an effective plan for a business proposal. The steps you will learn are applicable to launching a new internal product as well as seeking funding for a new start-up business.
This course provides practical advice for managers in charge of shaping and executing organizational strategy. The course includes tips for analyzing opportunities, challenges, and the potential consequences of high-level action plans. It also addresses identification of broad patterns and trends, creative thinking, analysis of complex information, and prioritization of actions.
Generative AI is reshaping industries and transforming how we work. Discover how to use it to drive innovation and enhance efficiency while confidently guiding your team through an ever-evolving landscape.
What will your institution look like in five years? Growth takes change and the commitment of the stakeholders in your organization. A five-year plan is essential for any owner or director of an educational institution, no matter how long they have been in the business. It includes various elements such as your enrollment goals for all programs, plans for new programs, new profit center potential, fees and all financial aid opportunities, enhancement of student services, faculty and staff planning, marketing and development strategies, and planning for physical space to support your expansion goals. Also, development plans are often needed to satisfy licensing and accreditation requirements. This course covers the essential components and techniques involved in developing a comprehensive five-year plan. We will show you an effective step-by-step planning process that involves the participation of representatives from your institution including staff, instructors, students, graduates, and the employers who hire your graduates. The process encourages participants to share their knowledge and ideas, and everyone who participates in the process ultimately becomes a stakeholder in making the plan work. The course includes planning worksheets that you can download and use to help you develop your institution’s five-year plan.
This course uncovers the secrets of today's successful businesses and their strategies of first-class customer service. You will learn the components of first impressions that can help you increase and keep your enrollments. This course will also help you to locate the specific areas of your operations where you can implement an improved customer service plan for your institution - whether it is admissions, student services or academics.