Marc Thurn

Excellence in Admissions
CHEP Status: Active
CHEP Since: 11/23/2020

Badge Evidence | Completed Courses (4 Hours Each)

This course provides admissions personnel the keys to successful recruiting, including sales psychology, telephone skills, the interview, and follow-up. The course is designed to optimize the performance of both seasoned and new admission representatives. It covers the basics of the admissions process and provides proven educational sales strategies and techniques to increase enrollment and retention.
Effective communication skills are essential in every aspect of life - especially in our work with students. This course provides a foundational understanding of all forms of communication and offers new techniques to improve admissions performance. In addition, a communication hierarchy provides participants with an advanced understanding of rapport building and connecting with today's students.
Whether your admissions personnel work exclusively by telephone or use the phone for setting a face-to-face appointment, they need a tool kit of powerful telephone techniques to be successful in working with students. This course provides best practices for both inbound and outbound calls. Admissions professionals learn how to project professionalism and a positive attitude in their telephone personality, and identify methods for conducting effective and appropriate calls.
Success in helping students begins with "connecting" in a meaningful way. These "connections" are formed through our ability to understand generational experiences and preferences in communication. Additionally, a better understanding of ourselves helps us connect with students. This course explores how to work better together through common collaborative principles and improving teamwork.
Ethical behavior in recruitment is essential to student and institutional success, and is a crucial component of a compliant institution. This course provides a framework to evaluate your current admissions interview process and offers new tools that allow for meaningful connections with today's students. An ethical enrollment process will help your students make their own best decisions and will increase the effectiveness of your admissions personnel.
Let’s face it, today's students have a plethora of information at their fingertips; but can they truly understand in a meaningful way all that your school has to offer? This course takes product knowledge and presentation skills to a higher level with enhanced tools and techniques to improve your "sales" skills. Additionally, advanced methods for presenting the attributes and benefits of your institution will be explored, along with successfully addressing challenges and resources.
In this course, we will examine the fundamentals of value, benefits, and worth. In addition, we will utilize techniques and tools to prepare and present the value of your institution. Finally, we will review tips and best practices to maximize your value presentation. Once you have completed the course and activities, you will be prepared and ready to best serve your students and school with your value presentations.
The purpose of this course is to improve the relationship and dynamics between the admissions representative and prospective students to ensure an educational goal is soundly met. The relationship cycle, the importance of relationships, and the process of finalizing the enrollment are discussed. The goal of this course is to help develop a better understanding of the topic and produce tangible resources to help implement plans, strategies, and ideas at your school. In addition to lecture videos, links to possible resources, and assessments, you will be able to utilize the Journal and Learning Activities.
This course provides an overview of the methodology and guidelines to help you outline an audit plan for your institution. You will learn how to define audit scope and determine the audit approach which fits your organization. The course provides tips for successful audits and reviews audit areas for each functional department of a typical campus, including admissions, financial aid, student accounts, education/academics, and career services. Other business areas including marketing and advertising, human resources, information security and other key areas are also reviewed to provide you with a full scope audit outline. The course concludes with information on reports, audit documentation, and follow-up recommendations following the field audit activities.
The Florida Commission for Independent Education (CIE) requires that all Admissions Directors, Representatives, and Agents complete approved training. The purpose is to ensure that admissions staff provides prospective students with clear and accurate information. The required training program focuses on fair consumer practices pursuant to Sections 1005.04 and 1005.34, Florida Statutes and Rule 6E-1.0032, Florida Administrative Code. This course is approved by the Commission and covers fair consumer practices for all admissions staff, including Agents who work off campus. The course includes regulatory information, best practices to stay in compliance, and methods to learn about your specific institutions policies, procedures, programs, and services.
CIE requires annual training for admissions staff to renew their license. This course meets the CIE training requirement. By using this course, institutions do not have to create their own training program for approval. In addition, this course provides 4 hours of continuing education approved by the Commission.
Stress is something that is present throughout all workplaces in the world. It is often something that cannot be avoided, but instead, must be properly managed. Burnout on the other hand, is something that is less frequent, but far too prevalent. Burnout can cause even the best worker to slow down in productivity and quality (often dramatically). Throughout this course, we will discuss stress, burnout, and many of the causes that you may notice on even a daily basis. We will discuss how to appropriately handle and mitigate stressors, and how to lessen the risk of burnout occurring.
This course provides a blueprint for running an effective financial aid office in an educational institution. You will learn to optimize the performance of your financial aid office with a minimum of waste, expense, and unnecessary effort. The course covers the cornerstones of an efficient financial aid office: timeliness, accuracy and customer service. You will also be advised of pitfalls to avoid in the realm of Title IV compliance. You will learn the key points to building an effective business office processing procedure. Reports and notifications required by the Department of Education are also explained. In addition, you will be given pointers on preparation for the annual Student Financial Aid (SFA) compliance audit and alerted to the most common triggers for Department of Education Program Reviews.
This course offers proven-successful techniques that ultimately prevent student loan delinquencies and defaults. Because there is not one miracle that reduces the chance of student loan defaults, this compilation of ideas and practices collectively greatly reduces those risks by giving ownership of the loan responsibilities to the students who benefit from them. By integrating effective borrower education and interaction from the day your students walk through your front door, your students will embrace the state of mind needed to give them lifetime accountability for their Federal Student Loans obligations.
This course will help you master effective time management techniques. You will learn to analyze how you currently spend your time and pinpoint opportunities for improvement. The course will show you how to plan your time efficiently using scheduling tools, control time-wasters, and evaluate your schedule once it is underway.
If you are an owner or executive of an educational institution, you want to get the most value out of your marketing dollars. For this reason, publicity should be a part of your daily marketing strategy. In this course, you will learn over 100 strategies to build a great image for your institution, reach the people most likely to enroll, and open new markets. We'll show you how easy and inexpensive it is to get your institution's information placed in local newspapers, in the homes of your best leads, and on the desks of your future employers. This course is a must if you want to reduce your high-priced advertising costs and increase enrollments.
Drifting aimlessly through the year can be a sure fire way to miss your start budget. If you are facing an aggressive start goal and want to figure out how to achieve it, this is the course for you. Developing an effective advertising plan is key to attaining your start numbers. This course will demonstrate how to choose suitable sources for generating leads and enrollments. You will also learn the important aspects to consider when selecting an advertising partner. In this course, we will show you how to develop a marketing plan from the ground up and tailor it to your specific institution. Once you have created the plan, you will become skilled at holding people accountable for its objectives and riding the waves of good and bad that come throughout the year.
If you want to place an effective media buy that generates high quality leads at the lowest possible cost, and more importantly, the lowest possible cost per start, this is the course for you. This course will take you through the process step by step and prepare you for all of the pitfalls you can expect to encounter when placing television, newspaper and radio advertising. The course is designed to help educational institutions develop and implement successful media placement strategies. We will show you how you can tailor your advertising efforts to ensure success in meeting your goals. You will learn valuable techniques to utilize every step of the way when planning your media buys. From gathering market information, to developing a creative mix, to tracking the results, the course presents surefire methods that have proven successful across the country in markets large and small.
The key to successful public relations is like writing a good book. There must be a hook at the beginning, a captivating middle, and a satisfying end. You can create successful PR initiatives with specific objectives and end results in mind with a little bit of planning and forethought. This course will show you how to create effective PR campaigns with measurable results.
What will your institution look like in five years? Growth takes change and the commitment of the stakeholders in your organization. A five-year plan is essential for any owner or director of an educational institution, no matter how long they have been in the business. It includes various elements such as your enrollment goals for all programs, plans for new programs, new profit center potential, fees and all financial aid opportunities, enhancement of student services, faculty and staff planning, marketing and development strategies, and planning for physical space to support your expansion goals. Also, development plans are often needed to satisfy licensing and accreditation requirements. This course covers the essential components and techniques involved in developing a comprehensive five-year plan. We will show you an effective step-by-step planning process that involves the participation of representatives from your institution including staff, instructors, students, graduates, and the employers who hire your graduates. The process encourages participants to share their knowledge and ideas, and everyone who participates in the process ultimately becomes a stakeholder in making the plan work. The course includes planning worksheets that you can download and use to help you develop your institution’s five-year plan.