Effective communication skills are essential in every aspect of life - especially in our work with students. This course provides a foundational understanding of all forms of communication and offers new techniques to improve admissions performance. In addition, a communication hierarchy provides participants with an advanced understanding of rapport building and connecting with today's students.
AD106Powerful Telephone Techniques
Whether your admissions personnel work exclusively by telephone or use the phone for setting a face-to-face appointment, they need a tool kit of powerful telephone techniques to be successful in working with students. This course provides best practices for both inbound and outbound calls. Admissions professionals learn how to project professionalism and a positive attitude in their telephone personality, and identify methods for conducting effective and appropriate calls.
AD107Connecting with Today's Students
Success in helping students begins with "connecting" in a meaningful way. These "connections" are formed through our ability to understand generational experiences and preferences in communication. Additionally, a better understanding of ourselves helps us connect with students. This course explores how to work better together through common collaborative principles and improving teamwork.
AD108Best Practices in an Ethical Enrollment Process
Ethical behavior in recruitment is essential to student and institutional success, and is a crucial component of a compliant institution. This course provides a framework to evaluate your current admissions interview process and offers new tools that allow for meaningful connections with today's students. An ethical enrollment process will help your students make their own best decisions and will increase the effectiveness of your admissions personnel.
In this course, you will learn how to establish a team with the right mix of skills and personalities and create a culture that promotes collaborative work. The course covers steps to leading an effective team and includes innovative, easy-to-implement self-evaluation tools.
Skillful writing helps you accomplish your business objectives and extends your influence as a manager. In this course, you will learn to create clearer, more effective written communications. The course includes specific guidelines for preparing memos, letters, emails, and other common business documents.
Feedback is an essential component of the communication process. In this course, you will learn when and how to give effective positive or corrective feedback, how to offer feedback upward, and how to receive feedback.
In this course, you will learn how to manage your career - including how to identify your business interests, professional values, and skills in order to target your most exciting career possibilities.
In this course, you will learn the difference between positive stress that enhances productivity and negative stress that breeds tension, lowers productivity, and undercuts job satisfaction. The course includes strategies for dealing with underlying causes of worry and stress, with tactical advice and coping mechanisms for immediate problem management.
Change is constant and is often met with resistance. This course will show you how to manage change constructively and navigate the ups and downs that inevitably accompany a change effort.
In this course, you will learn what business processes are, why improving them is essential, and how to carry out a business process improvement (BPI) initiative.
MT101Creating Publicity for Your Educational Institution
If you are an owner or executive of an educational institution, you want to get the most value out of your marketing dollars. For this reason, publicity should be a part of your daily marketing strategy. In this course, you will learn over 100 strategies to build a great image for your institution, reach the people most likely to enroll, and open new markets. We'll show you how easy and inexpensive it is to get your institution's information placed in local newspapers, in the homes of your best leads, and on the desks of your future employers. This course is a must if you want to reduce your high-priced advertising costs and increase enrollments.
MT103Placing Media for Results!
If you want to place an effective media buy that generates high quality leads at the lowest possible cost, and more importantly, the lowest possible cost per start, this is the course for you. This course will take you through the process step by step and prepare you for all of the pitfalls you can expect to encounter when placing television, newspaper and radio advertising. The course is designed to help educational institutions develop and implement successful media placement strategies. We will show you how you can tailor your advertising efforts to ensure success in meeting your goals. You will learn valuable techniques to utilize every step of the way when planning your media buys. From gathering market information, to developing a creative mix, to tracking the results, the course presents surefire methods that have proven successful across the country in markets large and small.
RT102Orientation and First Week Activities to Increase Retention
Building a program to ensure a smooth "hand off" from Admissions to Faculty is a critical component of student retention. Applicants often develop a strong bond with their admissions representative that ends (from the institution's standpoint) once they begin classes. This online course provides practical ideas on designing an orientation program, first-week-of-class and other retention activities that connect the student with faculty, the college and each other that will help you retain and graduate more students.
RT105Raising the Bar to 'First-Class' Customer Service
This course uncovers the secrets of today's successful businesses and their strategies of first-class customer service. You will learn the components of first impressions that can help you increase and keep your enrollments. This course will also help you to locate the specific areas of your operations where you can implement an improved customer service plan for your institution - whether it is admissions, student services or academics.