Shannon Yerkic

Excellence in Campus Operations
CHEP Status: Active
CHEP Awarded: 10/05/2023

Badge Evidence | Completed Courses (4 Hours Each)

Effective communication skills are essential in every aspect of life - especially in our work with students. This course provides a foundational understanding of all forms of communication and offers new techniques to improve admissions performance. In addition, a communication hierarchy provides participants with an advanced understanding of rapport building and connecting with today's students.
Ethical behavior in recruitment is essential to student and institutional success, and is a crucial component of a compliant institution. This course provides a framework to evaluate your current admissions interview process and offers new tools that allow for meaningful connections with today's students. An ethical enrollment process will help your students make their own best decisions and will increase the effectiveness of your admissions personnel.
This course provides an overview of the methodology and guidelines to help you outline an audit plan for your institution. You will learn how to define audit scope and determine the audit approach which fits your organization. The course provides tips for successful audits and reviews audit areas for each functional department of a typical campus, including admissions, financial aid, student accounts, education/academics, and career services. Other business areas including marketing and advertising, human resources, information security and other key areas are also reviewed to provide you with a full scope audit outline. The course concludes with information on reports, audit documentation, and follow-up recommendations following the field audit activities.
This course is designed for employees of all roles and levels at institutions that participate in federal financial aid programs. The course provides an awareness of prohibited acts which could adversely impact operations, and covers the requirements which must be adhered to in order to maintain good standing with state* and federal regulations as outlined in the Program Integrity rules. Emphasis is on areas of misrepresentation related to advertising and recruitment activities, interactions with prospective students and appropriate communication of disclosures and other publications. *This course currently covers the regulations for the following states: AZ, CA, CO, FL, GA, IL, IN, KS, LA, MA, MI, MN, MO, MS, NC, NM, OH, OK, OR, PA, SC, TN, TX, VA, WA. Course participants can select specific state(s) at the beginning of the course to customize the training content to their state.
This course provides faculty, staff, and administrators with an understanding of the legal mandates regarding equal access for students with disability. More importantly, it provides a practical framework to help institutional personnel know what to say and do in the context of their defined role and interactions with students with disabilities. Topics include the civil rights nature of applicable Federal law, definitional issues, the impact of disability on traditional education activities and pursuits, reasonable accommodations, and the unique responsibilities of faculty, staff, and administrators as prescribed by their position.
Educational institutions have opportunities to create unique alumni associations which will look and feel more like alumni communities. This course will show you how you can create active alumni communities to increase enrollment, retention and placement for your entire institution. You will learn how to provide your alumni with valuable services and how to seek their help to enhance your educational programs and career services, as well as marketing and admissions. From getting started to setting up an alumni data base management system and determining the institution's return on investment, this course provides you with operational strategies for establishing an effective alumni association.
Derived from the feedback of over 100 institutions, empirical research, and case studies, course participants are presented with specific strategies and best practices that promote graduate employment. This course is for all education professionals seeking to understand the institutional practices that maximize graduate employment outcomes. Because employment outcomes are as much a function of institutional behaviors as they are of student behaviors, this course is based in systems thinking, which challenges participants to examine the interdependent relationship among institutional infrastructure, student career-readiness, and graduate employment rates.
This course explores the critical differences between management and leadership. Participants will be introduced to definitions and myths about each area as well as how management and leadership must coexist for an organization to operate effectively. Participants will explore their own management/leadership tendencies.
This course will show you how to target the right customers and build their long-term loyalty by developing systems for learning about, - and responding to, their needs.
This course covers marketing fundamentals that will help non-marketing managers throughout the organization better understand the importance of marketing and how it relates to them.
This course provides a review of financial and non-financial measures used in all areas of organizational performance. The course addresses both standalone measures (including ROI, EVA, and BET) and measurement frameworks such as dashboards, quality models, and the Balanced Scorecard. It also includes a systematic process for tracking performance of initiatives that can generate improvements across the organization.
The key to successful public relations is like writing a good book. There must be a hook at the beginning, a captivating middle, and a satisfying end. You can create successful PR initiatives with specific objectives and end results in mind with a little bit of planning and forethought. This course will show you how to create effective PR campaigns with measurable results.
What will your institution look like in five years? Growth takes change and the commitment of the stakeholders in your organization. A five-year plan is essential for any owner or director of an educational institution, no matter how long they have been in the business. It includes various elements such as your enrollment goals for all programs, plans for new programs, new profit center potential, fees and all financial aid opportunities, enhancement of student services, faculty and staff planning, marketing and development strategies, and planning for physical space to support your expansion goals. Also, development plans are often needed to satisfy licensing and accreditation requirements. This course covers the essential components and techniques involved in developing a comprehensive five-year plan. We will show you an effective step-by-step planning process that involves the participation of representatives from your institution including staff, instructors, students, graduates, and the employers who hire your graduates. The process encourages participants to share their knowledge and ideas, and everyone who participates in the process ultimately becomes a stakeholder in making the plan work. The course includes planning worksheets that you can download and use to help you develop your institution’s five-year plan.
This course shows you how to hire high-quality instructors and orient them to your institution. The skills also apply to hiring staff. It's easy to hire someone to do a job. But it can be difficult to hire the right person. You want instructors who are top notch. They represent your institution and interact with the most people at your campus and particularly your students. This course starts with how to determine exactly what type of people you need as your instructors. Then it shows you how to recruit and hire them. Once hired, you'll learn how to introduce them to the working environment at your institution. By the time you finish this course, you'll be recruiting, hiring, and orienting quality instructors. You'll see results in improved enrollments, student achievement, retention, and completion.
This course is a collection of ideas and best practices drawn from the implementation of enrollment growth strategies at over 300 educational institutions nationwide. The course is based on a highly successful in-service training program offered by Dr. Joe Pace, Managing Partner of The Pacific Institute and includes video delivery of Pace's presentations. Filled with practical tips and suggestions, the course also discusses the application of current research results on human behavior and organizational culture to enhance student enrollment and retention. This is a unique course that will dramatically change your perspective on institutional effectiveness.
This course uncovers the secrets of today's successful businesses and their strategies of first-class customer service. You will learn the components of first impressions that can help you increase and keep your enrollments. This course will also help you to locate the specific areas of your operations where you can implement an improved customer service plan for your institution – whether it is admissions, student services or academics.