Brandie Fresques

Excellence in Admissions
CHEP Status: Active
CHEP Since: 12/17/2021

Badge Evidence | Completed Courses (4 Hours Each)

This course “pulls back the curtain” for schools to help them better understand the principles and purposes of the ACCSC Standards of Accreditation. ACCSC101, along with the accompanying course ACCSC102, lays out the standards in line with the way schools are typically structured to better help you comprehend the important relationship between each standard and each aspect of running a compliant, accredited school. This course addresses the standards on the “administrative” side of your school, such as standards that relate to operations, admissions, and financial aid.
Effective communication skills are essential in every aspect of life - especially in our work with students. This course provides a foundational understanding of all forms of communication and offers new techniques to improve admissions performance. In addition, a communication hierarchy provides participants with an advanced understanding of rapport building and connecting with today's students.
Whether your admissions personnel work exclusively by telephone or use the phone for setting a face-to-face appointment, they need a tool kit of powerful telephone techniques to be successful in working with students. This course provides best practices for both inbound and outbound calls. Admissions professionals learn how to project professionalism and a positive attitude in their telephone personality, and identify methods for conducting effective and appropriate calls.
Success in helping students begins with "connecting" in a meaningful way. These "connections" are formed through our ability to understand generational experiences and preferences in communication. Additionally, a better understanding of ourselves helps us connect with students. This course explores how to work better together through common collaborative principles and improving teamwork.
Ethical behavior in recruitment is essential to student and institutional success, and is a crucial component of a compliant institution. This course provides a framework to evaluate your current admissions interview process and offers new tools that allow for meaningful connections with today's students. An ethical enrollment process will help your students make their own best decisions and will increase the effectiveness of your admissions personnel.
Let’s face it, today's students have a plethora of information at their fingertips; but can they truly understand in a meaningful way all that your school has to offer? This course takes product knowledge and presentation skills to a higher level with enhanced tools and techniques to improve your "sales" skills. Additionally, advanced methods for presenting the attributes and benefits of your institution will be explored, along with successfully addressing challenges and resources.
In this course, we will examine the fundamentals of value, benefits, and worth. In addition, we will utilize techniques and tools to prepare and present the value of your institution. Finally, we will review tips and best practices to maximize your value presentation. Once you have completed the course and activities, you will be prepared and ready to best serve your students and school with your value presentations.
The most successful admissions professionals are those who maintain a positive attitude and energy, but maintaining that positivity each and every day can be tough. This course focuses on the importance of understanding and building your personal attitude and energy to maximize your effectiveness. You will have the opportunity to assess your attitude and energy and manage these elements to maximize your performance. In this course, we will examine the fundamentals of attitude and energy and understand why they are so important to your success. In addition, we will utilize assessments to look at your current attitude and energy levels. Finally, we will review tips and best practices to enhance your energy and attitude output. Once you have completed the course and activities, you will be prepared and ready to best serve your students and school by maximizing your personal attitude and energy.
Today’s admissions professionals need expanded methods to adapt to where the prospective student is in the decision-making process. Whether you work with students online, face-to-face, or a little of both, adding variety will help you successfully connect with your students. In this course, you will discover ways to improve your connections with prospective students, best practices for inbound and outbound communication, how to address challenges in the moment, and methods for effective follow-up that improve your effectiveness as an admissions professional.
Questioning and listening are essential elements of communication—especially when working with students. This course provides an in-depth understanding of the purpose of skillful listening, and how this is necessary to be the most effective in your position. In addition, this course provides an in-depth understanding of the purpose and types of meaningful questions. You’ll be introduced to the fundamentals of both questioning and listening, as well as new tools and techniques to help you refine your questioning and listening skills.
The purpose of this course is to improve the relationship and dynamics between the admissions representative and prospective students to ensure an educational goal is soundly met. The relationship cycle, the importance of relationships, and the process of finalizing the enrollment are discussed. The goal of this course is to help develop a better understanding of the topic and produce tangible resources to help implement plans, strategies, and ideas at your school. In addition to lecture videos, links to possible resources, and assessments, you will be able to utilize the Journal and Learning Activities.
This course explores the critical differences between management and leadership. Participants will be introduced to definitions and myths about each area as well as how management and leadership must coexist for an organization to operate effectively. Participants will explore their own management/leadership tendencies.
Not everyone is suited for, or desires, a leadership position. One of the first steps to being an effective leader is to understand the desire to lead in the first place. Participants will explore their motivation to lead and develop a deeper understanding of their leader style(s).
Beyond understanding the role of the leader, the ultimate effectiveness and impact of a leader takes into consideration the followers and the situation, too. This course defines leadership impact and explores the Interactional Framework for Leadership.
This course provides a synopsis of the essential tasks of leadership setting direction, aligning people, and motivating others. You will learn how to recognize the skills and characteristics of effective leaders, create an inspiring vision, and energize people to support and work toward your goals.
In this course, you will learn how to establish a team with the right mix of skills and personalities and create a culture that promotes collaborative work. The course covers steps to leading an effective team and includes innovative, easy-to-implement self-evaluation tools.
If you are an owner or executive of an educational institution, you want to get the most value out of your marketing dollars. For this reason, publicity should be a part of your daily marketing strategy. In this course, you will learn over 100 strategies to build a great image for your institution, reach the people most likely to enroll, and open new markets. We'll show you how easy and inexpensive it is to get your institution's information placed in local newspapers, in the homes of your best leads, and on the desks of your future employers. This course is a must if you want to reduce your high-priced advertising costs and increase enrollments.
Drifting aimlessly through the year can be a sure fire way to miss your start budget. If you are facing an aggressive start goal and want to figure out how to achieve it, this is the course for you. Developing an effective advertising plan is key to attaining your start numbers. This course will demonstrate how to choose suitable sources for generating leads and enrollments. You will also learn the important aspects to consider when selecting an advertising partner. In this course, we will show you how to develop a marketing plan from the ground up and tailor it to your specific institution. Once you have created the plan, you will become skilled at holding people accountable for its objectives and riding the waves of good and bad that come throughout the year.
Owners and directors of educational institutions are always looking for the magical ingredients to improve student retention. There are at least six easy-to-implement retention strategies that can make a difference in whether a student graduates or drops out. These include efficient admissions procedures, great orientation programs, effective mentoring, student friendly classroom involvement, fabulous graduations, and successful placement. Upon completion of this course, participants will have specific easy-to-implement retention strategies to put in place for every area of their institution.