Leslie Heinz

Excellence in Career Services
CHEP Status: Active
CHEP Awarded: 11/06/2025

Badge Evidence | Completed Courses (4 Hours Each)

A well-designed career services program does more than help learners land jobs; it drives learner success, builds employer trust, and strengthens your institution’s reputation. In this course, you’ll learn how to create a career services program from inception with approaches that are practical, scalable, and deeply impactful. Whether you’re a team of one or leading a growing department, you’ll discover strategies to deliver personalized support, build strong community connections, and align your work with today’s hiring realities. Discover a clear framework for designing, improving, and leading a career services operation that works, without requiring a big budget or constant reinvention. By the end, you’ll be equipped to help your institution stand out as a trusted source of job-ready talent.
In this course, you will be given tools to help your students find the job that's right for them, present themselves impressively on paper, and interview with ease. This course is designed so you can successfully support your students in four phases of their job search: doing a targeted job search, writing a powerful resume and cover letter, presenting professionally, and developing effective interview skills.
Social media is critical tool for career services professionals to interact with and reach their constituent groups yet many career professionals aren't aware of how to develop a purposeful social media strategy. Without a social media strategy, career services departments risk losing relevance with their audience, and they also lose the opportunity of harnessing social media to achieve department goals. This course describes the phases of planning and implementing a social media strategy for your career services department. Each module is based on the fundamental steps of preparing a comprehensive and measurable plan to achieve the goals of the career services department.
Veterans bring a wealth of experience, discipline, and resilience to the civilian workforce, but translating military service into career success can be challenging. This course equips career professionals with the knowledge, tools, and confidence to support veterans in navigating their career transition with clarity and purpose. You’ll learn how to recognize the unique strengths and needs of veterans, translate military skills into civilian language, and guide learners through common obstacles like identity shifts, skill translation, and workplace reintegration. Discover effective coaching strategies, employer engagement approaches, and veteran-specific resources that elevate your support and expand opportunities for those who served. Enroll now and become a champion for veteran career success.
In the most competitive economy ever, crafting powerful job search documents, communicating strategically with employers, and presenting evidence of one’s qualifications won’t even necessarily get candidates jobs—it’ll barely get them interviews. This course covers advanced writing techniques, shows examples, and offers detailed strategy explanations to help career professionals enhance their ability to teach students how to craft modern job search documents and strategic employer communications. You'll be able to more effectively advise students on how to use impactful strategies that differentiate them from competitors through résumés, letters, portfolio evidence, and strategic post-interview correspondence. *This course also contains several downloadable resources to be used in your career center.
Effectively coaching students to achieve their goals in a way that builds autonomy, confidence, and accountability is fundamental to the role of a career services professional. Despite this fact, many career professionals have never engaged in professional development to build their coaching skills. This course helps career services professionals develop fundamental coaching skills so they can act as a catalyst and facilitator in assisting students to work towards their self-identified goals, with the belief that self-identified goals lead to increased student buy-in and motivation for attainment. Learn to put practical coaching techniques into action to maximize your results with students. *This course is relevant to a variety of career support professionals regardless of titles such as career counselors, advisors, coordinators, or "case managers" serving a variety of populations which may include students, out-of-school youth, or dislocated workers (youth or adults).
School hiring events are staples for many institutions, whether ground-based or virtual. They are a large undertaking. However, when done correctly, these events should yield many positive results for students, employers, and the school. This course examines each part of the process involved in a school hiring event: from the planning and ideation phase, to budgeting, staffing, logistics, marketing, student preparation, and a complete process for post-event surveying and follow-up. Beyond practical tips, ideas, and strategies, this course will provide a resource of documents that will help support a robust and dynamic school hiring event.
With new recruiting technologies, increasingly selective hiring practices, and the prevalence of remote work, it's clear that job searching has fundamentally changed over the years. Yet outdated and ineffective job search methods persist. Career educators and workforce development professionals must be equipped with the latest knowledge and techniques to help learners navigate a modern, competitive job search landscape. This course provides a structured, practical approach to helping learners develop the skills needed to execute an effective job search strategy while building resilience in the process.
Help students ace the interview with successful tactics to showcase their qualities and make them the best fit for the job. A career management specialist will be able to master the appropriate actions for students to take before, during, and after the interview. These tactics can then be implemented in a career management class or during the preparations for prospective job interviews. The goal of this course is to help develop a better understanding of the topic and produce tangible resources to help implement plans, strategies, and ideas at your school. In addition to lecture videos, resource links, and assessments, you will be able to utilize Journal and Learning Activities, which will continue to be useful after successful completion of the course.
Accurate representation of graduate outcomes is critical to upholding institutional integrity. All involved in employment reporting must continuously identify ways to strengthen their system for tracking, collecting, and verifying employment data. When documentation is both a quality and a compliance matter, staff must understand the verification program as a whole, the role they play in continuously improving it, and how to use professional principles and best practices in documentation. This course is designed to encourage participants to critically analyze their own employment reporting practices while sharing ideas and best practices that can help lead to the highest level of data integrity.
This course provides information to help you effectively communicate with students and encourage communication among students in an online environment. You will learn the importance of facilitating instructor-to-student (I2S), student-to-instructor (S2I), and student-to-student (S2S) communication. Digital technology tools play a vital role in the modern communication process, and several are discussed in this course. In addition, discussion is provided to help you further understand how to manage and measure communication in an online course and help students communicate effectively.
How many times have we said “if we’d only known” as a student walks out the door? No one starts classes planning to fail, but unfortunately problems do arise that present barriers to success. Students are good at identifying these problems blocking their path to success, but they frequently don’t have adequate problem solving and communication skills needed to overcome these problems. This course looks at the effect of stress on attrition, the use of tools to identify and help students at risk, and how to develop an institutional culture that shares responsibility for student success across the entire organization.
Building a program to ensure a smooth "hand off" from Admissions to Faculty is a critical component of student retention. Applicants often develop a strong bond with their admissions representative that ends (from the institution's standpoint) once they begin classes. This online course provides practical ideas on designing an orientation program, first-week-of-class and other retention activities that connect the student with faculty, the college and each other that will help you retain and graduate more students.