Brian Staley

Excellence in Online Teaching
CHEP Status: Active
CHEP Awarded: 03/20/2023

Badge Evidence | Completed Courses (4 Hours Each)

This course provides admissions personnel the keys to successful recruiting, including sales psychology, telephone skills, the interview, and follow-up. The course is designed to optimize the performance of both seasoned and new admission representatives. It covers the basics of the admissions process and provides proven educational sales strategies and techniques to increase enrollment and retention.
This course is designed for both the seasoned and new Director of Admissions working in career education settings. The course provides proven techniques and strategies for hiring and training successful admissions representatives. You will be able to optimize the performance of your admissions team by gaining a solid understanding of who to hire, where to find them and how to set up an organized and professional training program for your new hires.
This course provides a solid and clear approach for managing the admissions department in a career college setting. Topics include proven strategies for generating and converting leads, and effective techniques for supervising admissions personnel. The course provides a basic understanding of advertising for student recruitment and discusses motivational techniques and goal setting to optimize the performance of your admissions team. Also covered are issues related to probation and termination. Whether you are a seasoned or new Director of Admissions, this course will help you to enhance the success of your department.
Effective communication skills are essential in every aspect of life - especially in our work with students. This course provides a foundational understanding of all forms of communication and offers new techniques to improve admissions performance. In addition, a communication hierarchy provides participants with an advanced understanding of rapport building and connecting with today's students.
Are you still using the traditional admissions sales approach at your school? Is it working to your satisfaction or are you looking for innovative ways to increase your conversion rates? We all know that prospective students are often suspicious of an admission representative’s motivation, sometimes even prior to speaking with the representative. The best way to avoid this common reaction to a sales approach is to simply not use a sales approach! In this course, we discuss a paradigm shift in the career college admissions process that creates a reverse sales situation where the admissions representative is the buyer and the prospect is the seller. Our proven “Inside-Out Admissions” process results in significantly improved conversion rates, including Lead-to-Interview, Interview-to-Enrollment, and Enrollment-to-Start conversions. This course will teach you the principles and strategies of the inside-out process, including the inside-out phone and interview techniques. The course will help admissions directors and representatives to increase enrollment through an effective admissions process that not only increases starts but also improves retention!
This course provides school administrators (including School Director, Executive Director, Campus President, Dean of Education and senior campus managers) in the state of Texas a working knowledge of the Texas Workforce Commission (TWC) rules and regulations for career schools and colleges. This course covers all aspects of operations and compliance for administrative-level staff. The how and why details in the areas of Admissions, Administration, Financial Aid, Education and Career Services are covered in a user-friendly, multi-sensory environment that allows the participants to test themselves on compliance issues that are faced on a daily basis. Participants are advised to review the TWC rules and forms via the internet, throughout the course. This course has been created from the TWC's Statutes and Rules which govern the Career Schools and Colleges. Thanks to TWC's curriculum writers, content specialists and sponsors for providing the core content for this course.. Also, thanks to Career Colleges and Schools of Texas (CCST) for providing the additional content for the interactive features and assessment components of the course.
Career marketing is digital, social, and mobile. Disruptive technology has altered how job seekers design and distribute career marketing collateral and how employers source and screen talent. Modern résumés now include trackable links, “search me” buttons, and QR codes. Social profiles, micro résumés, ASCII résumés, infographic résumés, video résumés, and other forms of marketing collateral allow job seekers more ways than ever to market themselves. The problem is that society and technology have moved faster than most career professionals’ ability to adapt. This course will help you adapt to the explosion of technology that has disrupted traditional career marketing collateral. *This course also contains several downloadable resources to be used in your career center.
This introductory course will provide you with the knowledge and skills to create successful online courses, whether for faculty-supported distance education delivery or as a supplement to classroom instruction. You will learn to design and develop online courses that have structural integrity and navigational simplicity with a focus on student-centered learning and intellectual interaction. The course covers various learning activities that are supported in an e-learning environment and describes the typical components of an online course. We will provide you with the media strategies and course design methodologies that will allow you to develop online courses in an effective and efficient manner.
Your degree of success as an online instructor relies heavily on several factors, among which are your level of preparedness before the date on which the course is launched; your ability to make a smooth transition into the roles and responsibilities associated with teaching in an online environment; and the effectiveness and efficiency with which you manage learners, instructional transactions embedded in the course as well as the learning environment. In this course, you will learn how to project your authority and presence into the e-learning environment, build a relationship with each learner, promote and nurture learner participation, provide informative and constructive feedback in a timely manner, minimize attrition, manage communications, manage unacceptable behavior and resolve disagreements.
This course will provide you with basic information to teach in a virtual learning environment and understand the importance of organizing course content. You will learn about the important role technology tools play in teaching and organizing an online course. You will also learn the difference between synchronous and asynchronous learning. As the components of each are discussed, you will further identify appropriate methods, develop guidelines, organize content, and establish a pattern of teaching for each method.
This course will provide you with information to help you effectively communicate with students and encourage communication among students in an online environment. You will learn the importance of facilitating instructor-to-student (I2S), student-to-instructor (S2I), and student-to-student (S2S) communication. Technology tools play a vital role in the communication process and several are discussed in this course. In addition, discussion is also provided to help you further understand how to manage and measure communication in an online course and help students communicate effectively.
This course will provide you with the knowledge to effectively evaluate student learning in an online environment. Technology tools play a vital role in the evaluation process and several are discussed in this module. Discussion will also be provided to help you further understand how to complete formative and summative assessments, as well as the advantages and disadvantages of objective and subjective assessments. Value-added assessments are also discussed in light of how they can be completed and provide feedback for course revision.
This course outlines the main characteristics of "dynamic" course design for blended instruction and highlights effective teaching methods that facilitate the learning process. Participants in this course will have an opportunity to customize the design principles and methods presented to suit their individual professional context.
This course will provide you with strategies and techniques to help prepare students for the online environment. To do so, you must also assess your strengths and weaknesses as an online instructor. As you help students assess their readiness for online learning, you are also preparing them for the expectations and realities of the online environment. By identifying students' strengths and weaknesses, you can provide guidance to help them achieve the learning outcomes. This course not only notes the necessary technical skills, it also discusses non-technical skills as well as techniques for successful learning and helping students develop their online persona.
This course will provide you with strategies and techniques to help use social networking in the online environment. It provides an overview of social networking, media hosting and sharing, microblogging and blogging. An introduction to each will be provided, and content development, policy, facilitation and assessment will all be discussed. Suggested activities will also be provided.
This course will provide you with the basic foundations of assistive technology and its use in the online learning environment. As a greater number of students with disabilities are entering online education, this course will prepare online faculty to meet their unique needs. You will learn about the obligations and legal responsibilities under U.S. federal law. In addition you will explore ways of assisting students with disabilities to succeed in the online learning environment. We will help you identify the appropriate tools, introduce you to universal design, and provide strategies that can make your online course accessible to those with disabilities. Online accessibility is beneficial to all of your learners!
This course will provide you with strategies and techniques to help you reduce your workload in the online environment. The course begins with an overview of good principles for education and questions to consider prior to developing Workload Management Strategies (WLMS). This course also provides WLMS for teaching online, communicating and collaborating, and revising your online course.
This course will provide you with a basic overview of the background and history of the popular instructional method called active learning. This method differs from traditional educational methods such as the lecture model. Active learning has a definite place in education especially in the online learning environments. It is used to support teaching outcomes like critical thinking skills, interpersonal skills and knowledge acquisition that all instructors wish for their students. However, active learning it calls for a change of attitude on the part of students and the instructor in order to be successful. But the advantages far outweigh the disadvantages as it can make students enthusiastic about learning. Learn about this brave new world of teaching and learning for the next generation.
Although online learning is becoming more normalized in our educational institutions, there are still many questions about its effectiveness for certain areas of study and training. There remains an idea that online learning is mostly passive and therefore unsuitable for anything active and specifically the development of skills and trades. This course will explore the changing realities of online learning and how effective it can be in the training of skills and trades. Strategies will be shared to facilitate the online teaching of applied skills in simulated and real-world settings.
In this course, you will learn what it means to be a manager, as well as how to navigate the complex and often stressful transition from individual contributor to a new manager.
Note: This course is closed for new enrollments and will be retired on June 30, 2021.
This course will show you how to set realistic goals, prioritize tasks, and track milestones to improve performance and morale.
In this course, you will learn how to manage your career - including how to identify your business interests, professional values, and skills in order to target your most exciting career possibilities.
This course covers marketing fundamentals that will help non-marketing managers throughout the organization better understand the importance of marketing and how it relates to them.
This course provides a review of financial and non-financial measures used in all areas of organizational performance. The course addresses both standalone measures (including ROI, EVA, and BET) and measurement frameworks such as dashboards, quality models, and the Balanced Scorecard. It also includes a systematic process for tracking performance of initiatives that can generate improvements across the organization.
Drifting aimlessly through the year can be a sure fire way to miss your start budget. If you are facing an aggressive start goal and want to figure out how to achieve it, this is the course for you. Developing an effective advertising plan is key to attaining your start numbers. This course will demonstrate how to choose suitable sources for generating leads and enrollments. You will also learn the important aspects to consider when selecting an advertising partner. In this course, we will show you how to develop a marketing plan from the ground up and tailor it to your specific institution. Once you have created the plan, you will become skilled at holding people accountable for its objectives and riding the waves of good and bad that come throughout the year.
Building a program to ensure a smooth "hand off" from Admissions to Faculty is a critical component of student retention. Applicants often develop a strong bond with their admissions representative that ends (from the institution's standpoint) once they begin classes. This online course provides practical ideas on designing an orientation program, first-week-of-class and other retention activities that connect the student with faculty, the college and each other that will help you retain and graduate more students.
This course is a collection of ideas and best practices drawn from the implementation of enrollment growth strategies at over 300 educational institutions nationwide. The course is based on a highly successful in-service training program offered by Dr. Joe Pace, Managing Partner of The Pacific Institute and includes video delivery of Pace's presentations. Filled with practical tips and suggestions, the course also discusses the application of current research results on human behavior and organizational culture to enhance student enrollment and retention. This is a unique course that will dramatically change your perspective on institutional effectiveness.