Mary Furlo

Excellence in Career Services
CHEP Status: Expired
CHEP Awarded: 04/27/2022

Badge Evidence | Completed Courses (4 Hours Each)

This course offers strategies to provide employment and job search skills training that enables students to seek jobs in the field for which they are trained. You'll learn how to offer comprehensive career services regardless of whether your career services department is staffed full- or part-time. The course provides strategies for an institution to set up a Career Services Department, enhance and run it, and measure results. It describes how a successful career services department can ensure that your students have the skills and self-confidence to succeed in the workplace. You'll learn techniques to increase placement rates and reach out to the community to meet and maintain relationships with hiring decision-makers.
In this course, you will be given tools to help your students find the job that's right for them, present themselves impressively on paper, and interview with ease. This course is designed so you can successfully support your students in four phases of their job search: doing a targeted job search, writing a powerful resume and cover letter, presenting professionally, and developing effective interview skills.
Career marketing is digital, social, and mobile. Disruptive technology has altered how job seekers design and distribute career marketing collateral and how employers source and screen talent. Modern résumés now include trackable links, “search me” buttons, and QR codes. Social profiles, micro résumés, ASCII résumés, infographic résumés, video résumés, and other forms of marketing collateral allow job seekers more ways than ever to market themselves. The problem is that society and technology have moved faster than most career professionals’ ability to adapt. This course will help you adapt to the explosion of technology that has disrupted traditional career marketing collateral. *This course also contains several downloadable resources to be used in your career center.
Social media is critical tool for career services professionals to interact with and reach their constituent groups yet many career professionals aren't aware of how to develop a purposeful social media strategy. Without a social media strategy, career services departments risk losing relevance with their audience, and they also lose the opportunity of harnessing social media to achieve department goals. This course describes the phases of planning and implementing a social media strategy for your career services department. Each module is based on the fundamental steps of preparing a comprehensive and measurable plan to achieve the goals of the career services department.
Educational institutions have opportunities to create unique alumni associations which will look and feel more like alumni communities. This course will show you how you can create active alumni communities to increase enrollment, retention and placement for your entire institution. You will learn how to provide your alumni with valuable services and how to seek their help to enhance your educational programs and career services, as well as marketing and admissions. From getting started to setting up an alumni data base management system and determining the institution's return on investment, this course provides you with operational strategies for establishing an effective alumni association.
Although job developing requires a mix of critical skills, many career advisors are forced to learn them through the “sink or swim” method. They’re often asked to immediately make a specific number of cold-calls daily. They learn that “job developing” is synonymous with cold-calling. It isn’t. This course covers how to properly prepare for job developing, how to prospect, prioritize employer contact, and communicate with employers to address objections, get job orders, manage them to completion, and continuously engage employers and candidates to develop long-term partnerships. Job developing should be more comprehensive than a simple list of employers to cold-call.
In today's world where jobs are posted online, matching algorithms screen digital résumés, and recruiters source candidates online, students must market themselves online. Writing a résumé and cover letter alone is no longer an adequate skill set for career seekers to successfully find and secure employment as well as manage, advance, and transition their career throughout life. Students must know how to digitally market themselves, and 21st century career advisors must know how to advise them. This course will help you advise students on developing digital career-marketing strategies for career success.
Military veterans represent a unique type of non-traditional student and must overcome distinctive challenges to reintegrate into the civilian workforce. With an influx of over one million veterans projected to enter higher education in the next several years, career services personnel must be prepared to provide the level of service these students need and deserve. This course helps career services practitioners understand the unique obstacles veterans face in the reintegration process, how to help them translate their military experience into civilian language and provides strategies & tools that can support veterans in becoming gainfully employed.
Securing gainful employment for students with an arrest or criminal conviction is filled with unique challenges. This course introduces many of the challenges your students have (and will face), not only from the student’s perspective, but also from the employer’s. Upon completion of the course, you will be in a position to counter potential stereotypes and ‘negligent hiring’ fears. Topics of study include reviewing effective interview practices and the importance of honesty, how attitude lays the foundation for success or failure, the value of developing a letter of explanation, as well as reviewing techniques to mend a problematic past.
Students with disabilities represent a unique minority group within higher education. Despite being the largest minority group in the world, all too often their access to and inclusion in programs and services comes as an afterthought. Career services practitioners pride themselves in their ability to serve diverse populations, yet many remain untrained in working with disabled students. This course helps career services practitioners understand federal legislation basics as they relate to disabled students, the unique challenges they face, and characteristics of the population as well as practical resources and career services strategies to help overcome their unique barriers to employment.
**While the course addresses interaction considerations for those with deafness, blindness, learning disabilities, acquired brain disabilities, and physical disabilities, it shouldn't be expected that the course will cover all possible disabilities you may want to specifically learn about. It provides a broad overview.
There are millions of lesbian, gay, bisexual, transgender, and queer (LGBTQ) job seekers struggling to find careers and even hold down a job, due in part to their sexual orientation and gender identity. What amplifies this issue is the fact that many college career advisors who are supposed to help struggling jobseekers are not trained to address the unique struggles their LGBTQ students face in their career development. This course equips career advisors with the perspective, knowledge, and practical skills necessary to provide quality career services for their LGBTQ students, who greatly need their assistance.
In the most competitive economy ever, crafting powerful job search documents, communicating strategically with employers, and presenting evidence of one’s qualifications won't even necessarily get candidates jobs – it’ll barely get them interviews. This course covers advanced writing techniques, shows examples, and offers detailed strategy explanations to help career professionals enhance their ability to teach students how to craft modern job search documents and strategic employer communications. You'll be able to more effectively advise students on how to use impactful strategies that differentiate them from competitors through résumés, letters, portfolio evidence, and strategic post-interview correspondence. *This course also contains several downloadable resources to be used in your career center.
Help students ace the interview with successful tactics to showcase their qualities and make them the best fit for the job. A career management specialist will be able to master the appropriate actions for students to take before, during, and after the interview. These tactics can then be implemented in a career management class or during the preparations for prospective job interviews. The goal of this course is to help develop a better understanding of the topic and produce tangible resources to help implement plans, strategies, and ideas at your school. In addition to lecture videos, resource links, and assessments, you will be able to utilize Journal and Learning Activities, which will continue to be useful after successful completion of the course.
Derived from the feedback of over 100 institutions, empirical research, and case studies, course participants are presented with specific strategies and best practices that promote graduate employment. This course is for all education professionals seeking to understand the institutional practices that maximize graduate employment outcomes. Because employment outcomes are as much a function of institutional behaviors as they are of student behaviors, this course is based in systems thinking, which challenges participants to examine the interdependent relationship among institutional infrastructure, student career-readiness, and graduate employment rates.
Skillful writing helps you accomplish your business objectives and extends your influence as a manager. In this course, you will learn to create clearer, more effective written communications. The course includes specific guidelines for preparing memos, letters, emails, and other common business documents.
This course provides sound advice on preparing and delivering presentations that command attention, persuade, and inspire. It includes rehearsal techniques as well as tips for creating and using more effective visuals. The course also addresses the importance of understanding your objectives and your audience to create a presentation with impact.
In this course, you will learn how to strengthen your coaching skills by using a four-step process to facilitate the professional growth of the employees you coach.
To do their job - accomplishing work through others - managers must develop and use persuasion skills rather than simply issue orders. Formal authority no longer gets managers as far as it used to. This course will help you master the art and science behind successful persuasion so you can begin changing others' attitudes, beliefs, or behavior to create win-win solutions.
Feedback is an essential component of the communication process. In this course, you will learn when and how to give effective positive or corrective feedback, how to offer feedback upward, and how to receive feedback.
This course provides a practical guide to becoming an effective negotiator. The course includes steps to guide you through the negotiation process assessing your interests as well as those of the other party, developing opportunities that create value, avoiding common barriers to agreement, and implementing strategies to make the negotiation process run smoothly.
This course will show you how to discuss and resolve difficult interactions in the workplace - whether with employees, peers, bosses, or even suppliers and customers.
In this course, you will learn the difference between positive stress that enhances productivity and negative stress that breeds tension, lowers productivity, and undercuts job satisfaction. The course includes strategies for dealing with underlying causes of worry and stress, with tactical advice and coping mechanisms for immediate problem management.
This course will show you how to target the right customers and build their long-term loyalty by developing systems for learning about, - and responding to, their needs.
This course covers marketing fundamentals that will help non-marketing managers throughout the organization better understand the importance of marketing and how it relates to them.
Financial management can be a daunting task. This course covers the essential concepts of finance, budgeting, forecasting, and planning for non-financial managers.
In this course, you will learn about the budget process, different types of budgets, and common budgeting problems so you can allocate resources wisely to meet your goals.
This course will show you how to create an effective business case, from defining the opportunity and analyzing alternatives to presenting your final recommendations.
This course will take you step by step through the process of preparing an effective plan for a business proposal. The steps you will learn are applicable to launching a new internal product as well as seeking funding for a new start-up business.
Vital advisory and governing boards create additional opportunities to enhance operations within an educational institution. Well-prepared board members engaged in appropriate and timely activities can make a substantial contribution to operational, financial and management success. Creating, managing and maintaining effective advisory and governing boards can be a demanding yet rewarding process. Board members have to be identified, recruited, and trained to be effective and to understand their role as individual contributors and as members of a group of advisors. To gain maximum leverage from a board, members must also remain motivated and retain a concentrated focus on the institution's mission, purpose and goals. This course will provide a blueprint, with accompanying checklists, for establishing and maintaining effective advisory and governing boards in an educational institution.